Create content with influencers around innovation & challenges in the industry to increase awareness and drive consideration with your target audiences.
Fast-track Perception Change
Influencers have significant influence and trust within the marketplace. Engage with them to help shape your brand perception as you continue to evolve your brand messages.
Increase Demand Generation
Influencers will help you generate real demand for your product or solution rather than relying upon expensive paid search or PPC campaigns to generate leads. Customers not clicks!
Reach New Audiences
Influencers are creating content for audiences that will not listen or trust brand-generated content or traditional broadcasting channels. Partnering with influencers will help you engage and activate those hard to reach audiences.
Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer...
Brands' need and desire to effectively communicate with their employees has always been hot on their agenda. But the way in which brands have approached this has evolved a lot over the years. Brands...
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